About Hereward Teamwear & Trophies

Hereward Sports & Leisure is jointly owned by David Oxer & Ady Barkess, between them they have over 90 years’ experience in the industry. Dave started out in the sports trade in 1964 working in a sports shop and then was a founder member of the well-known local sports store Hereward Sports in 1972. This name still exists in our current form today. During this time Dave was elected onto the Intersport buying group and was Managing Director of both Hereward Sports & Intersport in Peterborough during the 80’s & 90’s.

Hereward was an institution locally, generations of families used the shop for all there sports equipment and was built on great service, knowledgeable staff and competitive pricing. These principals still remain and are at the heart of what we do today.

Ady Barkess joined Hereward Sports in 1985. A keen local sportsman himself he was one of the famous “Saturday Lads” the shop employed. A keen eye for new product and willingness to learn saw Ady progress from Supervisor, to buyer and then Ground Floor Manager before leaving Hereward to pursue a sales role with Mitre Sports after being head hunted in 1991.

During this time he was involved in sales, product development and key accounts looking after the likes of Tottenham, West Ham & Norwich City FC. After 10 years on the road, Ady re-joined Dave at Hereward Teamwear and invested as an equal partner 19 years ago.

Our slight change in name to Hereward Sports & Leisure reflects the much wider customer base we are now serving.

The company has continued to thrive & grow and is proud of the reputation it has earned for service, quality and reliability. We have repeat orders from customers spanning more than 25 years.

Although high street retail has changed and the need to have an online presence, Hereward are committed to stocking and maintaining a quality showroom that continues to impress customers when they visit and indeed the brands that are stocked within it alike.

In house multiple head embroidery machines, mono and full colour print machines, multiple heat presses, state of the art computerised engraving machines all together help us manage orders in a controlled and organised manner, ensuring jobs go out on time and in some cases helping with those last minute.com jobs too!