Teamwear & Trophies

About Hereward Teamwear & Trophies

Hereward Teamwear & Trophies is jointly owned by David Oxer & Ady Barkess.
Dave started out in the sports trade in 1964 working in a sports shop and then was a founder member of the well known local sports store Hereward Sports in 1972. This name still exists in our current form today. During this time Dave was elected onto the Intersport buying group and was Managing Director of both Hereward Sports & Intersport in Peterborough during the 80’s & 90’s.

Hereward was an institution locally, generations of families used the shop for all there sports equipment and was built on great service, knowledgeable staff and competitive pricing. These principals still remain and are at the heart of what we do today.

Ady Barkess joined Hereward Sports in 1985. A keen local sportsman himself he was one of the famous “Saturday Lads” the shop employed. A keen eye for new product and willingness to learn saw Ady progress from Supervisor, to buyer and then Ground Floor Manager before leaving Hereward to persue a sales role with Mitre Sports after being head hunted in 1991.

During this time he was involved in sales, product development and key accounts looking after the likes of Tottenham, West Ham & Norwich City FC. After 10 years on the road, Ady re-joined Dave at Hereward Teamwear and invested as an equal partner 15 years ago.

The company has continued to thrive and is proud of the reputation it has earned for service, quality and reliability.

2014 saw Hereward invest in its own embroidery department and due to its rapid growth this area was doubled in size in 2015 to cater for the ever increasing orders and different sectors we now are supplying on a regular basis.

2016 has seen us open a dedicated Corporate & Leisure showroom to enable us to show the wide range of products we are able to offer alongside our existing Teamwear & Trophy showroom, this is also reflected in the slight change of name to Hereward Sports & Leisure.

Onsite embroidery, print and computerised engraving means we can manage all orders efficiently whilst offering customers very competitive pricing across all the range of products we supply.


After deciding to implement a company-wide uniform I contacted Ady at Hereward. From the beginning it was clear to see that Hereward ‘‘cared’. Ady took time to discuss our requirements and created samples for us to look at before making our final decision. Great care and attention was taken with the embroidery of our logo’s and we are really pleased with the finished result. Thanks for your help Ady and the Hereward team, we look forward to working with you again!

As you are aware we have used your company for many years to supply kits for our first team and youth team and have returned to you as we have always been very happy with the quality of the goods and service.

Having recently received additional sponsorship that enabled us to order kits for our junior sides from age 6 through to 16 we naturally returned to you to ensure a continuity throughout the club with regard to not only the actual kit but also the badges and shirt printing that was required in many varying sizes.

Overall this was a very complex order and I write to thank you not just for your efforts but the service provided that has seen our many teams now equipped to the highest standard and proudly identifying our sponsor and our club with the minimum of fuss and delay.

We will be thoroughly recommending you to others with the greatest of confidence.

On behalf of Godmanchester Rovers YFC, I would like to offer the following testimonial for Hereward Teamwear and Trophies Ltd.

My name is Mike Nixon, and I am Kit Co-ordinator for the 15 teams within Godmanchester Rovers YFC. In the 12 months I have held this role, I have been extremely impressed with the organised and professional approach exhibited by Ady and Dave at Hereward. Always willing to go that extra mile to help, along with very competative prices and exceptional service, I would have no hesitation in recommending Hereward to anyone looking to secure the services of a Kit, trophy or sports equipment supplier.

Dear Ady, I write to thank you for your recent help in “revitalising” the Leisure work wear for our department.Your help in designing our “logo” and assistance in selecting appropriate clothing and printing has really helped us achieve the outcome we were looking for.

Lifeguards, Fitness Instructors and Leisure Assistants are really pleased with their new Polo’s and Hoodies which they feel are a big improvement on their previous uniform. Pleasingly many of our customer have commented on how smart and professional the staff look in their new “HBK Leisure” attire

In this day and age it is refreshing to deal with a company that can offer cost effective solutions, met supply deadlines and provide such a high level of customer service. Congratulations on your efforts, we will certainly return to you for any future requirements we may have and would be pleased to recommend your services to prospect customers

Nothing is ever too much trouble for Ady and the rest of the team at Hereward. We needed some football equipment on a very short turnaround last year so Ady drove the kit all the way up to Leeds to ensure we got it in time! This is a great example of the level of service we receive from Hereward every time.